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Sequencing

Sometimes, it’s just about the order you do things. Efficiency and effectiveness all come down to sequencing. Can you be doing this while you wait for that to happen? Don’t ask for help too soon but don’t wait too long.

Brands aren’t in the content business.

I started my career right into social media after school. I was learning along with the rest of the world that brands needed to be in the content business. We needed tweets and Facebook posts and that has quickly turned into Snaps and Grams....