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Sometimes, it’s just about the order you do things. Efficiency and effectiveness all come down to sequencing. Can you be doing this while you wait for that to happen? Don’t ask for help too soon but don’t wait too long.

Brands aren’t in the content business.

I started my career right into social media after school. I was learning along with the rest of the world that brands needed to be in the content business. We needed tweets and Facebook posts and that has quickly turned into Snaps and Grams....

Play Poker, Not Craps.

Lots of startups are obsessed with the idea of raising money and chasing an idea that seems interesting…they’re “revolutionizing an industry”. That sounds great at first but when you stop and think about it that means the industry doesn’t...